Since May 2017, I've been the Creative Director at SeatGeek and have been managing the creative team on a range of projects for brand campaigns, marketing initiatives and team partnerships.
In March 2018, SeatGeek became the official ticketing provider of the Seattle Sounders. We collaborated with director and photographer, Eric Ryan Anderson, to create a collection of photos and videos to be used in digital marketing materials.
In November 2018, SeatGeek announced that it will become the official ticket provider of the New Orleans Saints and New Orleans Pelicans in the upcoming season. To build brand awareness in the New Orleans market, we collaborated with The Bindery to create a :30 second video spot celebrating live events and “the people you go with”.
In March 2018, SeatGeek became the official ticket exchange of the Portland Timbers. As a gift for season ticket members, we created a printed book that celebrates the Timber fans through a series of photographs and illustrations.
Still Life Photography
To build brand awareness in NYC, Boston and Dallas, we created an out-of-home campaign focused on promoting baseball and live music. We worked with media agencies to get our name out there through multiple placements including subway ads, digital billboards and a painted mural.
Illustration: Graeme Metcalf
Typography: Paulina Ho
Copy: Dan Carroll
Designer: Matt LeGrice
Mural: Colossal Media
SeatGeek wanted to explore using video as a medium to market our brand. As part of the Spring’18 campaign, we collaborated with The Bindery to create a series of :15 second commercials to showcase features of our app in slice of life manner.
To celebrate the start of festival season, SeatGeek partnered with 5 social media influencers and sent them to Coachella. To make sure they were festival ready, we created a box of essentials, including wrist bands, a Lomo camera, make-up and a custom stitched denim jacket.
In March 2018, SeatGeek became the official ticket provider of the Los Angeles Football Club. To celebrate the new team, stadium and home opener we designed a custom mural next to our branded box office.
Design & Typography: Paulina Ho