Since May 2017, I've been the Creative Director at SeatGeek and have been managing the creative team on a range of projects for brand campaigns, marketing initiatives and team partnerships. 



Let’s Go
Seattle Sounders

In March 2018, SeatGeek became the official ticketing provider of the Seattle Sounders. We collaborated with director and photographer, Eric Ryan Anderson, to create a collection of photos and videos to be used in digital marketing materials.

Photographer: Eric Ryan Anderson
Art Director: Sean Sutherland



Let's Geaux
New Orleans

In November 2018, SeatGeek announced that it will become the official ticket provider of the New Orleans Saints and New Orleans Pelicans in the upcoming season. To build brand awareness in the New Orleans market, we collaborated with The Bindery to create a :30 second video spot celebrating live events and “the people you go with”.

Production Agency: The Bindery
Director & Photographer: Eric Ryan Anderson
Cinematographer: John Matysiak
Art Director: Sean Sutherland
Writer: Dan Carroll  



Portland Timbers
Season Ticket
Member Book

In March 2018, SeatGeek became the official ticket exchange of the Portland Timbers. As a gift for season ticket members, we created a printed book that celebrates the Timber fans through a series of photographs and illustrations.

Photographer: Eric Ryan Anderson
Art Director: Sean Sutherland
Illustrator: Graeme Metcalf
Copy: Dan Carroll
Printing: Proof 7



MLS Partnerships
Still Life Photography

At the end of the 2017, we gifted framed photographs as holiday presents to our MLS partners.  

Art Direction: Sean Sutherland & Graeme Metcalf
Photography: Ben Alsop
Stylist: Bettina Budewig



Let’s Go
Spring ‘18
OOH Campaign

To build brand awareness in NYC, Boston and Dallas, we created an out-of-home campaign focused on promoting baseball and live music. We worked with media agencies to get our name out there through multiple placements including subway ads, digital billboards and a painted mural.

Illustration: Graeme Metcalf
Typography: Paulina Ho
Copy: Dan Carroll
Designer: Matt LeGrice
Mural: Colossal Media

3.12.18 SeatGeek_Boston Digital Urban Panel (6).JPG
3.12.18 SeatGeek_Boston Subway Two-Sheet (4).JPG


Let’s Go
Spring ‘18
Video Spots

SeatGeek wanted to explore using video as a medium to market our brand. As part of the Spring’18 campaign, we collaborated with The Bindery to create a series of :15 second commercials to showcase features of our app in slice of life manner. 

Production Agency: The Bindery
Director: Myriam Schroeter
Writer: Dan Carroll



Unboxing Experience

To celebrate the start of festival season, SeatGeek partnered with 5 social media influencers and sent them to Coachella. To make sure they were festival ready, we created a box of essentials, including wrist bands, a Lomo camera, make-up and a custom stitched denim jacket.

Design & Typography: Paulina Ho
Photography: Marshall Troy
Printing: Proof 7



Let’s Go
LAFC Mural

In March 2018, SeatGeek became the official ticket provider of the Los Angeles Football Club. To celebrate the new team, stadium and home opener we designed a custom mural next to our branded box office.

Design & Typography: Paulina Ho

Going live mid-April