A ticket for every fan.
To build brand awareness and tighten up brand consistency, we built a 360 campaign to tell the story of SeatGeek being the fan-favorite ticketing brand. Given the vast assortment of event categories that SeatGeek tickets, our strategy was to incorporate fans and playful copy speaking to the diversity of our events and fans.
Role: Creative Direction & Design
Production Agency: Moss Park
Creative Producer: Bridget Gray
Designers: Graeme Metcalf & Julie Safferstein
Copywriter: Dan Carroll
Inspiration & Direction
The creative direction was inspired by the colorful and all-encompassing experience of live events. We wanted to reinforce the fan-focused positioning by creating scenarios of relatable fan moments and visuals that were associated with event categories.
For each event category that SeatGeek tickets, we shot a set of fans and then a supporting still life visual.
We launched two different tv spots to tell our brand story. The creatives were tested against one another to optimize direct response and brand awareness lift.
Out of Home
We saturated the markets of Boston and Washington, D.C. to tell our story through multiple out of home mediums.
We created a dedicated page highlighting event categories and their fans.