Bonobos Holiday Gift Guide
Surrounding the popularity of Instagram, Bonobos decided to focus it's Holiday Gift Guide around products and situations that guys would want to photograph and share. Rather than picking hundreds of products to showcase, we photographed a selection of our 20 favorites.
My role in the project was providing art direction for the photo shoot and putting together a full web experience to showcase the 20 gift ideas. In addition to the web portion of the campaign, there was a print catalog that had 12 spreads dedicated to the Gift Guide.