SeatGeek
Rebrand
When Covid hit, live events went on pause and the SeatGeek brand became an afterthought. In this time, we were struck with a unique opportunity to bounce back better than our competitors and bring the SeatGeek brand to the masses. To help us achieve this goal, we used this past year to rethink our brand strategy and reimagine our look and feel.
Role: Creative Direction & Design
Brand Strategy: Mother Design
Wordmark & Custom Type: Hoodzpah Design
Illustration & Animation: Mickey Duzyj
Copy Lead: Scott Barrows
Logo (R)evolution
Previous Logo
Competitive Audit - Logos
Competitive Audit - Product
Rebrand Inspiration
Rebrand Principles
Manifesto
Wordmark
Competitive Audit - App
Partner Lockups
Sponsorship Screens
Color Inspiration
Brand Colors
Color Palette
System Font - Roobert
Custom Display Font - Headliner
Sponsorship
Push Notifications
Hero Illustrations
Onboarding
Homepage
OOH
OOH
Venue Illustrations
Category Page
Category Illustration Library
Category UI
Functional Illustration Library
Empty States
Welcome Emails
Iconography
Photography Art Direction
Composition
Paid Social
Custom Posters for Barclays Center Suite
Team SeatGeek - Pat McAfee
Partnerships