SeatGeek x Dallas Cowboys Partnership


Let’s Go

In 2018, SeatGeek announced that it will become the Official Ticket Provider of the Dallas Cowboys and AT&T Stadium. To build brand awareness in the Dallas market, we collaborated with The Bindery to create multiple video spots promoting the partnership and our brand.

Role: Creative Direction

Production Agency: The Bindery
Director & Photographer: Eric Ryan Anderson
Cinematographer: John Matysiak
Creative Producer: Bridget Gray
Copywriter: Dan Carroll  
Art Director: Sean Sutherland
Typography: Paulina Ho


Dallas - The City

A TV spot focused on fans, relationships, and the lead up to live events in the city of Dallas.


The Press Conference

A TV spot focused on promoting SeatGeek’s partnership with AT&T Stadium.


Rowdy with Excitement

A digital video focused on promoting SeatGeek’s partnership with the Dallas Cowboys.


On Game Day!?

A digital video focusing on buying football tickets on the SeatGeek app.


Let’s Go Dallas Mural

As part of our partnership, we were allowed to create a branded moment within the Ford Center at The Star.