SeatGeek
We fan.
Major League Soccer and SeatGeek partnered on a research study about the female MLS fan, highlighting differences in her consumption habits and needs, as well as overall spending power, and importance to the League. In addition to the research study, SeatGeek incorporated the findings into a consumer-facing ad campaign targeted at female MLS fans, supported by MLS.
Role: Creative Direction
Creative Producer: Bridget Gray
Art Direction & Design: Julie Safferstein
Research: Tess Levy
Copywriter: Dane Huckelbridge
Photographer: Grace Rivera
Videographer: Katie Sadler
Stylist: Crystal Geller
Hair & Makeup: Holly Corsano & Justine Sweetman
42% of Major League Soccer's entire fan base is made up of women. SeatGeek and MLS wanted to know more about these female fans, so we talked to them directly to hear what they love, what's important to them, and what they want even more of. WeFan.SeatGeek.com
