SeatGeek Office HQ

In the Fall 2019, SeatGeek moved its Headquarters to the NYC Flatiron District. Over the the course of a year, I worked closely with SeatGeek Office Ops to create unique branded moments . The opportunity allowed me to collaborate with architects, interior designers, contractors and artists. 

Role: Brand Creative Direction

Architecture Firm: MKDA
Interior Design: Dani Arps
Mural Artist: Timothy Goodman
Production Design: Nick Wolf Horton
Photography: Aaron Thompson
Office Ops: Marta Zaharoff

Office Mural

We commissioned artist, Timothy Goodman, to create a custom mural that spanned across staircase of the 3 floors. The art direction was pretty loose. We loved Timothy’s “freestyles” where he draws what comes to mind as he goes. We gave him a list of objects and phrases that are relevant to live events and then let him do his thing.

Fan Bedrooms

As a company that prides itself on being fan-first, we wanted to create a space in the office that shows off our fan side while being an “Instagramable Moment” for new visitors. My inspiration was teenage bedrooms from the 90s and I worked with a set designer to create 3 custom spaces (Teen Pop, Grunge Rock & NBA) from that time period.

Employee Portraits

When SeatGeek employees hit their 1 year anniversary, they get a custom illustration of themselves. We decided to frame these portraits and hang them in way that mimics a sound equalizer.