SeatGeek
Let there be live

Ever watch stadium lights turn off? With a the flick of a switch, BOOM, everything goes dark. But when you turn them on, it takes a while for them to heat up and brighten the area that was once dark. As COVID-19 shut down the live entertainment space overnight, we couldn’t think of a better metaphor than stadium lights turning back on as fans patiently await their favorite events.

As a brand that prides themselves on being fan-first, we wanted to remind people of the joys of live so that when the time is right, SeatGeek will be there. In the end, we created a video for our partner teams to use as part of our sponsorship assets.

Role: Creative Direction

Writer: Scott Barrows
Production Agency: The Bindery